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When it comes to 2025’s official hue, there were two schools of thought: WGSN and Coloro declared the blueish-purple Future Dusk the color of the year, while Pantone insisted on Mocha Mousse. What shall it be? We turned to you, our exceptionally discerning shoppers, to make the final call. The vote was close, but you gave Future Dusk the blue ribbon for this new year.
Future Dusk represents “mystery and escapism and feeds into themes of transition.” Dramatic change on the horizon? This color thinks so. Think of the shift from day to dusk, dusk to dawn. It reminds us of galaxies and the deep ocean, enigmatic places on the edge of our understanding.
It might not be as ubiquitous as Mocha Mousse yet, but Future Dusk can function as a neutral (much like navy) in its own right. Maximize the moody factor by wearing it with black. Soften it against creamy hues or buttery yellows. And we’d love to see a dramatic head-to-toe look with a pop of red shoes.
Ready to greet the future? Shop our selects in this stimulating shade and stay tuned as Future Dusk saturates 2025.
