What Would Coco Wear?

With Matthieu Blazy now at the helm of Chanel, a nostalgic wave has swept through fashion, bringing renewed interest in Coco Chanel's timeless staples. From the iconic boxy tweed jackets to striped boatneck tees, Chanel's legacy is woven into the fabric of modern style. But what if Coco herself were alive today? What would her wardrobe look like in 2025?

It’s easy to imagine Coco embracing the freedom of movement that defines contemporary sportswear. Known for her revolutionary use of jersey (a fabric once reserved for men’s undergarments), Coco’s modern iteration might include sleek, tailored sets by Datura or effortless knitwear from Ernie Palo. Her love for practicality and understated luxury naturally aligns with today’s elevated basics.

Pearls, of course, would remain a signature. Picture layered strands paired with a cropped blazer or wide-legged trousers that exude both elegance and ease. Masculine meets feminine has always been a hallmark of Coco’s aesthetic, and her modern-day wardrobe would likely include crisp shirting styled with a cinched belt, a nod to her penchant for juxtaposition.

Tweed would stay at the forefront, reimagined in clean, modern cuts. Boxy jackets would be paired with streamlined trousers or midi skirts, while stripes—a staple of her early designs—would appear in simple, bold patterns or subtle tones. Coco’s modern wardrobe would reflect the same principles that defined her legacy: functionality, elegance, and versatility.